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SEO Spells Success for Your Online Presence

In this day in age, as a business owner you can no longer ignore the necessity of a strong web presence in relation to the overall success of your venture.  However, it takes more than hiring a web designer to create a site for you.

One additional major factor that you need to take into consideration is search engine optimization (SEO).  Amongst other numerous strategies, SEO involves tuning and changing your website to be in the most optimized state possible for it to get noticed and ranked well by the major search engines.

Here are some tips to help optimize your site for the search engines:

Code Bloat:  It is common for people to build web pages using WYSIWYG editors (What You See Is What You Get) such as Dreamweaver and Frontpage.  For usability these editors are great, however they tend to add a lot of unnecessary code that can make your page less optimal for search engine spidering.  This unnecessary page code is commonly referred to as code bloat.  

Good Copy:  Not only do you want copy that sells, but you also want copy that is optimized for the search engines.  The best online copy has a well established balance between being rich in keywords while being persuasive and informative at the same time.  Most importantly, the copy needs to read well and not seem unnatural to the visitor.

Links:  Relevant links are very important in the eyes of the search engines.  What used to be considered pretty relevant involved websites setting up their own “link pages” for reciprocal links.  Search engines are now starting to ignore the relevancy of two way links, therefore the best long term strategy for linking is finding ways to attract one way links.

Directory Submissions:  To help your natural search engine rankings, submit your website to all relevant directories.  Some directories require reoccurring annual fees, while others are totally free.  Be sure to submit to specific categories that are most relevant to the type of business that you conduct.  Some major directories to consider include DMOZ, Google Directory, and Yahoo Directory.

Contribute your tips and ideas here and get a quality link to your site from your added content. Email us at alojate@polepositionmarketing.com for details.

Once you have taken the initiative to get your site optimized for the search engines, then you can gain the peace of mind that you have made a very important marketing effort that much of the competition tends to neglect.  It will end up costing your business in the long run if you ignore the vital component of SEO.   

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